Publications

News

“Lucky” after 20 years of litigation – Lucky Brand prevails at SCOTUS on claim preclusion

Resolving a decades-long trademark dispute, the Supreme Court holds that “defense preclusion” can’t apply when the two suits in question concern different conduct and...

News

New process to move SWIFT-ly at NAD on some influencer claims

The National Advertising Division (NAD) recently announced new procedures to resolve straightforward digital advertising disputes in a matter of weeks. The new procedures – called the ...

Insights

Foreign registrations provide U.S. standing for cancellation counterclaims under treaty, says TTAB
Registered Content

The Trademark Trial and Appeal Board at the United States Patent and Trademark Office issued a precedential decision holding that ownership of a foreign registration can be a sufficient...

Insights

Fifty shades of ombre: Fed. Circuit reverses TTAB in key color trademark decision
Registered Content

In an important reversal for owners of color trademarks, the U.S. Court of Appeals for the Federal Circuit holds that multicolored product packaging can qualify as inherently distinctive...

News

FTC cracking down on coronavirus cons: How the agency is protecting consumers during COVID-19

As we all know – and the U.S. Food & Drug Administration (FDA) continues to emphasize – there are no scientifically proven products that treat or prevent the COVID-19 virus. ...

Hogan Lovells Publications

COVID-19 Update: FDA and TTB response to increased demand for alcohol-based hand sanitizer production

As the novel coronavirus crisis continues to escalate, the demand for hygienic products such as hand sanitizer has dramatically increased. In response, many businesses, such as food and...

Insights

Spilling tea at the FTC
Registered Content

The FTC is taking a closer and closer look at social media influencer advertising by: announcing its intention to revise its longstanding Endorsement Guides; requesting public comment...

Published Works

Thriving through change Intellectual Property Magazine

Brands constantly confront change – willingly and unwillingly. Rebrandings, mergers and acquisitions, redirections of company strategy, shifting market conditions, and evolving...

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