The EU Nutrition and Health Claims Regulation - Will it Deliver?

The EU Regulation on Nutrition and Health Claims made on food (the Claims Regulation) entered into force on July 1, 2007. The Regulation aims to ensure that consumers are not misled by the sometimes false and confusing information provided on food labels and on advertising material in general. In addition, the Claims Regulation aims to create clear and harmonized EU rules that would ensure fair competition among food manufacturers across the EU, as well as enhance innovation within the food industry. Jacqueline Mailly and Guglielmo Adinolfi examine the intricacies of the legislation.

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