The Efficiency Factor

Shortly after his "Put on a Sweater" speech in 1977, President Jimmy Carter began a televised address to the American people with the words, "Tonight I want to have an unpleasant talk with you about a problem unprecedented in our history." President Carter went on to describe the energy situation then being faced by the U.S. as the moral equivalent of war. He argued that the U.S. needed to reduce its dependence on imported oil and start to develop the new, unconventional sources of energy it would rely on in the 21st century.

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