Stronger Basis for Dilution Infringement - Sixth Circuit, Decision of 19 May 2010, V Secret Catalogue v. Moseley, 2010 WL 1979429

The case of V Secret Catalogue v. Moseley, in its several iterations, has been at the center of a debate over the proper standard to be applied to trademark dilution claims in the United States. On May 19, 2010, the Sixth Circuit issued a new ruling in the ongoing saga which, for the first time, could provide owners of "famous marks" with a stronger basis for protecting their rights against third parties which harm the reputation, or "dilute by tarnishment", their famous marks.

Read: "Stronger basis for dilution infringment"

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