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Sale of '.hiv' raises awkward questions as to success of new gTLD programme

27 May 2015

World Trademark Review
The first auction of a live new gTLD took place in February. The gTLD, ‘.reise’ (which means ‘travel’ in German), had a minimum starting bid of $400,000. It was eventually purchased by Donuts, the company which operates the gTLD ‘.reisen’ (which also means ‘travel’ in German).


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