Sale-ing into turbulent waters Global Retail Discount Pricing Litigation and Regulation

Retailers are under increased scrutiny and pressure from plaintiffs, concerning their pricing practices, which often include tags that compare an “original” or “regular” price to a current “sale” or “discount” price.

We discuss litigation trends that we have observed in this area and the attendant risks that retailers face. We suggest that retailers establish comprehensive pricing policies and audit protocols to avoid liability for deceptive sale pricing. The guidance offered is applicable across the U.S., parts of Europe and Asia.

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