Reviewing the US data regulators’ approach to mobile app privacy

Federal and state regulators in the US are continuing to hone in on mobile device application (‘app’) privacy issues. As discussed below, the Federal Trade Commission (FTC) recently released new guidelines for mobile app developers, while Kamala D. Harris, the California Attorney General, continued her efforts to enforce the state’s online privacy protection law. These actions are a reminder that app developers and their partners should review their app data privacy and security practices and ensure that any apps collecting personal information comply with applicable federal and state laws. Mark W. Brennan, an Associate with Hogan Lovells in Washington D.C, analyses the US regulators’ approach in this area, and how companies may start guiding their practices so that they are closer to compliance.

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