Mobile device applications (“apps”) have come a long way in just a few years, and the app industry’s growth has been nothing short of staggering. There are now more than a million apps available for consumers, and more than 1 billion apps were downloaded worldwide during the last week of 2011 alone. As a reflection of this growth, smartphones are now outselling traditional personal computers. Smart phones and tablets will form a key part of tomorrow’s television ecosystem. While not necessarily replacing the main television, smart phones and tablets will become the connected "Second Screen".