Political Trademarks in the 2012 Presidential Election
June 2012Intellectual Property Today
As the political rhetoric of the 2012 presidential race heats up, presidential aspirants have struggled to develop messaging and branding that will highlight their unique attributes and capture themes that will resonate with the broadest possible electoral audience. Sometimes, the creative imagery of campaign logos and taglines attract the attention of copiests and parodists. At other times, it is the candidates themselves who borrow from popular culture to show themselves as current and relevant.