Outlook for OTC drug regulation

Significant change is on the horizon for the over-the-counter (OTC) drug industry. OTC drug sales have grown from about US$3 billion in 1972 to over US$34 billion today, with over 300,000 products marketed.

Through a combination of new legislation, regulations, and enforcement policies, a new regulatory framework is coming for OTC drugs. Companies will want to prepare for the new opportunities and challenges that will arise. Anticipating and planning for these legal and regulatory changes and their impact on the business environment will be essential to obtaining (or maintaining) a competitive advantage.

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