Keeping Private Matters Private

For any company, brand image is king. After all, image reflects on all aspects of the business, from reputation to service to attitude to culture. For one industry in particular, however, image is inherently linked to the business's core identity and ability to attract repeat clientele – in other words, to survive. That industry is hospitality. For those operating in that segment, public brand image can directly and significantly influence the business's relationship with its customers, vendors, and management groups. While prevalent across the industry, this is perhaps most apparent for owners and operators of boutique hotels, whose livelihood as competitors in the hospitality market is inextricably tied with their reputation and word-of-mouth among consumers and the media.

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