INSIGHT: Harness Your IP to Capitalize on Uncertain Economic Times

Some of the best-known brands have their roots in uncertain economies, and research shows that when times are tough, brand premiums resonate more than ever.

In this article, Hogan Lovells lawyers Julia Anne Matheson and Lauren Cury give simple strategies to harness your intellectual property (IP) to capitalize on economically uncertain times.

Read More (Subscription Required): INSIGHT: Harness Your IP to Capitalize on Uncertain Economic Times


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