Published Works | Managing IP | 12 September 2016

How to avoid the FTC not "liking" your next campaign

As the social media landscape evolves and broadens on a seemingly hourly basis, advertisers are relying upon creative promotional techniques to reach potential consumers. Once limited to posts to AOL chat rooms, social media now means posts, likes, tweets, hashtags, Instagrams, pins, and snaps, thereby creating a forum for conversation and the promotion of an advertiser's good or services.

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