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Hong Kong - Use of Social Media Networks by Listed Companies or Companies dealing in Securities

11 July 2013

Global Media and Communications Quarterly: social media

The rapid explosion of social networking has changed the way many companies in Hong Kong promote their brands and distribute their products and services. This is an article focusing on the use of social media networks in Hong Kong. Despite the change in the ways companies promote their brand, social media may expose them to liabilities under securities laws in Hong Kong. Guidelines specified by the Securities & Futures Commission ("SFC") are detailed for marketing and advertising materials.

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