Hong Kong: The "New Normal" of Demanding Data Privacy Compliance Requirements

On 28 January, Hong Kong's Privacy Commissioner for Personal Data (the "Commissioner") published his annual report on 2014 complaints and enforcement activity under the Personal Data (Privacy) Ordinance (the "PDPO").

The report shows that heightened public awareness of privacy issues, as demonstrated by high levels of complaints, is the "new normal" for Hong Kong. Enforcement action by the Commissioner has continued with the exponential growth that began in the wake of the Octopus direct marketing affair in 2010.

The report is also notable for setting out the Commissioner's statement of priorities for 2015, with focus areas including the public's use of mobile apps, a survey of publicly available government databases and continued advocacy for a comprehensive approach to compliance through his Privacy Management Programme guidance.

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