Hogan Lovells Publications | Hong Kong Consumer Council | 08 February 2017

Hong Kong Consumer Council Report Highlights Trends and Pitfalls in Online Retailing

In November 2016, the Hong Kong Consumer Council published an in-depth study into online retail in Hong Kong, with particular focus on the airlines & travel, food & beverage, clothing & beauty and computer & electronic products sectors. The study identifies a number of pitfalls in the commercial and legal environment in which online retail is conducted, and makes some important recommendations to the government to review the legal framework.

The study highlights the importance for online businesses to familiarise themselves with the interplay between the various laws applicable to various aspects of online retailing, including in particular data privacy, trade descriptions, online contracting, competition, and consumer rights in general. As a good starting point, we recommend online retailers to conduct a wholesale review of their online business model, the relevant T&Cs, privacy policy and contracting mechanism.

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