Hogan Lovells Publications | 23 January 2019

Don't ask! It could be an advertising claim

On December 4, 2018, the Italian Self-Regulatory Institute of Advertising (Giurì) ruled that the question "Urinary tract infections?" amounts to an advertising claim and is understood as implying a promise that the product (a food supplement) could cure or prevent a disease, not admissible for the category of product at stake.

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