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Branding the Sandwich: Establishing Trademarks in Restaurant Menu Items

March 2009

INTA Bulletin, Vol. 64, No. 6

Restaurants, whether quick-service or sit-down, are of course known by their brands. The menu items that one orders are not, however, necessarily known by brands. The considerations that arise in the selection and promotion of such brands are the subject of this article.

The team

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