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In the context of its ongoing Borrowers in Financial Difficulty project, the FCA has published a research report that suggests there’s scope for more and better engagement by lenders with such customers. The message in the accompanying press release is that consumers with financial problems also need to help themselves by seeking support from lenders as soon as possible, even before missing a payment. As the effects of COVID-19 support packages being withdrawn hit home and the cost of living crisis deepens, lenders should prepare for more customer contact and review the areas for improvement identified in the report so that they are ready to fully support those experiencing financial difficulty. Although not referred to in the report, the FCA’s new Consumer Duty will require firms to focus on supporting customers to make good financial decisions, avoiding foreseeable harm and checking whether their customers are getting good outcomes.
The research report reiterates that ensuring borrowers get the right help and support when they get into financial difficulty remains one of the FCA’s key priorities. While the FCA’s Financial Lives Survey (FLS) provides insight into how many people face financial difficulties, and how many contact their lenders or seek debt advice, the research report (commissioned from Yonder Consulting) aimed to explore what the experience of seeking support is like and what barriers stop borrowers from accessing the support that is available.
As part of the research, 2,969 UK borrowers in financial difficulty were surveyed, and seven interviews with representatives of consumer support and advice organisations and 48 in-depth interviews with borrowers in financial difficulty were conducted between October 2021 and March 2022.
For the purposes of the report, ‘financial difficulty’ is defined more broadly than usual to refer to consumers who have one or more credit or mortgage products, provided by a firm regulated by the FCA and who have missed any payments, find bills a heavy burden, sought debt advice, or borrowed on one loan specifically to make payments on another. This was to ensure that the research captured people who were on the cusp of missing their payments, to give a wider view of the perspectives of borrowers in financial difficulty.
From the screening figures for the survey, Yonder Consulting estimate that in the region of approximately 15% of UK adults were borrowers in financial difficulty. This equated to approximately 7.8m UK adults. However, it is made clear that these figures should be used for guidance only and should not be directly compared with the FLS data in this area, given different sample composition, qualifying criteria and methodology. It is also worth bearing in mind that the research was carried out in relation to a very small sample of borrowers, as set out above.
The link with vulnerability is clear: overall 56% of borrowers in financial difficulty had experienced a negative life event (e.g. a cancer diagnosis, losing their job, divorce, poor mental health) in the preceding 12 months, compared to 29% of the population as a whole as of October 2020 (FLS 2020: the impact of coronavirus, 11 February 2021, page 68).These personal issues were often cited as reasons why borrowers in financial difficulty didn’t contact lenders or reach out for support with their financial situation.
While the timing means that borrowers’ most recent experiences with financial difficulty are in the context of the COVID-19 pandemic (not the cost of living crisis), the report states that the research was developed to capture needs, behaviours and experiences beyond this period. This means that, going forward, lenders should take note of its insights in relation to borrowers in financial difficulty more generally.
The research findings suggest:
Over half of borrowers in financial difficulty did not have a good understanding of what their options were. In addition, misunderstandings about the impact on their credit file drove potentially harmful behaviours.
Tackling the need for more engagement with borrowers in financial difficulty will also mean tackling the barriers to contacting lenders that were identified through the research. Only 34% of all borrowers in financial difficulty agreed that lenders were approachable and sympathetic to those in difficulty. Similarly, 38% said they were comfortable talking to lenders if they were having trouble making payments, and only 37% would consider their lender to be a trusted source of information about ways to better manage their finances. The report describes these findings as ‘key in understanding why many consumers do not want to contact their lenders when they are in difficulty.’
In addition, the report found that concerns about the impact on credit files by talking to lenders were ‘relatively widespread’. Almost half (47%) of all borrowers in financial difficulty mistakenly believed that the simple act of contacting lenders would have an impact on their credit file (although 60% of those who had contact with their lender recalled that their lender explained how missing payments and seeking support would be recorded on their credit file). The report found that 16% of borrowers ignored contact from lenders because of this misconception.
Only 52% of borrowers in financial difficulty recalled being asked about their financial circumstances, while slightly fewer were asked how much they could afford to pay (49%) or asked about their personal circumstances (44%). Just two in five (41%) were asked why they couldn’t afford to pay.
Of those borrowers who had contact with lenders, two out of five reported negative experiences largely based on their experiences with the staff they spoke to, and fewer than half (43%) felt their overall financial position had improved.
Mentioning debt advice at the bottom of letters or as part of a telephone conversation is not enough of a prompt. Nine in ten (87%) of borrowers in financial difficulty who did not immediately seek help claimed that they could have been persuaded to seek debt advice sooner, although those aged 55 and over were slightly less likely (83%) to feel they could have been persuaded to do so. Information on what debt advice is and how it can help was the primary factor that would encourage borrowers in financial difficulty to seek help sooner (53%), and this did not vary across demographics and groups of interest.
The survey findings in the report reinforce that borrowers in financial difficulty were likely to have reached crisis point before contacting their lender. Half of those with five or more credit products (50%) and two-fifths of those who owed more than £15,000 (38%) had contacted their lender about their difficulties with payments relating to their regulated credit or mortgages, their domestic bills or both.
The key message from the FCA and MoneyHelper press release which announced the report’s publication is that consumers should face up to their financial difficulties and seek help sooner rather than later. Both bodies are therefore urging consumers to contact their lender if they are struggling to make payments. There is reference to the recent FCA Dear CEO letter to lenders reminding them of how they should provide customers with help and support that takes account of their individual needs and circumstance if they are struggling with their payments (including agreeing reduced or no payments for a period, where appropriate).
The FCA and MoneyHelper’s ‘top tips’ for those in financial difficulty also include opening up to someone as soon as possible. Again, consumers are encouraged not to wait to contact their lender if they get into difficulty, and even to talk to them before missing a payment. The report states that only 13% of borrowers in financial difficulty proactively engaged with their lenders without having had any other form of lender contact to prompt them into action. This form of contact was highest among those contacting their lenders regarding mortgages (21%), personal loans (18%) and high-cost cash loans (17%).
In light of the above guidance to consumers, lenders should take particular note of the FCA’s emphasis on the need for firms to ensure:
which are some of the key takeaways from both its Dear CEO letter and the other recent portfolio letters on its supervisory strategy for Mainstream Consumer Credit Lenders (MCCLs), Lifetime Mortgage Providers and Debt Advice Firms. See this Engage article for more on the MCCLs letter.
With these points in mind, lenders should find the following research report findings of use when reviewing current policies, processes and resourcing:
Lenders may find it helpful to consider the following summary list from the research report. It includes both consumer and expert views of where lenders could improve the experience of making contact when in financial difficulty:
Many of these recommendations can be implemented through improved training and better operationalising of policies. Our Consulting team are currently working with a number of lenders to help them take regulatory requirements and translate them into efficient and effective processes and controls which work for their First Line teams.
The FCA’s Borrowers in Financial Difficulty project is ongoing. It expects to collate and publish its findings in the second half of 2022.
Please get in touch with any of the listed contacts if you would like to discuss the potential impact of the research report’s findings for your business.
Authored by James Black and Virginia Montgomery.