We use cookies to deliver our online services. Details of the cookies we use and instructions on how to disable them are set out in our Cookies Policy. By using this website you agree to our use of cookies. To close this message click close.

Apps, Ads, and Antitrust:

03 June 2014

CPI Competition Policy International

App developers monetize their apps in many ways, one of which is advertising. AdMob
was one of several startup mobile advertising networks. After Google announced its acquisition
of AdMob, the Federal Trade Commission (FTC) began an investigation to assess whether the
transaction would eliminate competition between the companies, resulting in too much market
concentration. But the mobile industry shifted even as the FTC’s investigation was pending. In
January 2010 Apple announced its $275 million acquisition of Quattro Wireless (Quattro),
another startup in-app advertising network that Apple subsequently rebranded iAd.

Read more

The team

Loading data