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Abu Dhabi – The Hollywood of the Middle East

February 2009

Pro Media

The year 2009 did not exactly start promisingly, already in her New Year’s Address for 2009, the German Chancellor referred to great efforts to be made in the coming year. The economic forecasts are being adjusted downwards on a weekly basis. Although the film industry is still doing well at present; winter time also means time to go to the cinema, after all, and the German Federal Film Fund helps make the film location Germany less susceptible to crisis.

But if the augurs prove to be right, and film financing also starts to slow down, what are we to do? Just like in a fairytale, there is light on the horizon amidst the darkness of pessimistic economic interpretations. In Abu Dhabi, the largest of the seven United Arab Emirates, efforts are currently being undertaken to realize a vision for the media and film industry which has fairytale-like proportions.
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