When Niki Tuttle began advising the cable television industry in the early 1990s, watching television was a linear experience. Over the years, Niki has played a role in the evolution of how we view content, which today means choosing the content we want to watch, when we want, and on the device of our choice.

The depth and breadth of Niki's experience in negotiating content distribution agreements across platforms, including cable, satellite, telco, mobile, and broadband, allows her to offer practical solutions to resolve sticking points. Whether the business model is linear, pay-per-view, video-on-demand, electronic-sell through, TV Everywhere, over-the-top, interactive applications or the next thing on the horizon, Niki understands the challenges and works closely with her clients to develop programming strategies to accomplish their specific objectives.

Niki's background and industry knowledge extends specifically to sports. Niki works with a combination of content distributors, professional sports teams, and team sponsors to negotiate in-market rights agreements, out-of-market distribution agreements, and sponsorship agreements, bringing insight to clients based on her cross-platform experience dealing with the various aspects of sports-specific issues.