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Hogan Lovells Expands International Trademark Team in Tokyo with Three Domestic "Benrishi" Hires

1 December 2014

Hogan Lovells has recruited three patent and trademark attorneys ("benrishi"), Chikako Hashimoto (Of Counsel), Mikako Tsukada (Senior Associate) and Reiko Hase (Associate), into its Intellectual Property, Media and Technology (IPMT) in Tokyo. The latest hires continue the trend of expansion of the international trademark team in Tokyo, which now comprises 40 fully dedicated trademark professionals and practitioners. The expansion consolidates Hogan Lovells' position as the largest international trademark practice in Japan.

Chikako Hashimoto has more than 25 years of experience as benrishi, and joined Hogan Lovells after working at one of the most prestigious trademark firms in Tokyo and having her own practice. Chikako, who qualified as a benrishi in 1987 as well as registered as a qualified IP litigator, is widely known in the industry for having deep expertise in multi-jurisdictional intellectual property portfolio management, including prosecution, enforcement and litigation, and has advised leading Japanese and foreign brand owners in a wide range of industries such as automotive and consumer products sectors. She has won a number of landmark trademark cases, including successfully representing a renowned furniture manufacturer at Japan's Intellectual Property High Court, where the 3D trademark of furniture has been registered for the first time in Japan. Chikako is currently a council member of Japan Patent Attorneys Association, and a board member of Japan Trademark Association. Chikako is a frequent lecturer at Japan's top universities and industry conferences and is a professor at the Department of Master of Intellectual Property (MIP) of Tokyo University of Science Graduate School.

Mikako Tsukada obtained M.D. from Waseda University Graduate School and qualified as a benrishi in 2006. Working closely with Chikako for over 7 years, Mikako has handled the full spectrum of intellectual property work, and currently focuses on outbound trademark work, including prosecution, enforcement and litigations. Mikako is a qualified IP litigator in Japan. 

Reiko Hase obtained her B.A. in International Studies from The American University in 1992 and has been registered as a patent attorney in Japan since 2004. Reiko has extensive experience working as an in-house counsel at major multinationals and a Japanese pharmaceutical company handling trademark related matters. Prior to joining Hogan Lovells, Reiko worked for a Japanese patent firm, handling various trademark related matters in Japan and abroad, including filing applications, prosecution, oppositions, appeals, non-use cancellation, enforcement and consultation.

Commenting on the three attorneys' arrival, Lloyd Parker, Tokyo Managing Partner and Head of Intellectual Property, Media and Technology – Asia and the Middle East, said:

"We are delighted to welcome Chikako, Mikako and Reiko to our team.  Whilst we are already rated as a top tier intellectual property practice by all law firm directories, we are always looking to strengthen our practice for the benefit of our clients.  Chikako, Mikako and Reiko will help us to achieve this, by contributing their great depth of legal expertise, industry knowledge and broad range of contacts throughout the trademark world. 

Through regular growth each year, our trademark team is the largest trademark practice of any international firm in Japan by a very wide margin.  Clients see our capacity and experience to handle their most valuable brands and their most difficult cases on a global scale.  An illustration of this is that during the last 18 months or so we have advised on trademark matters in a total of close to 200 countries.

Our continued growth in our Tokyo office and in our other offices in Europe, Asia and the Americas further increases our ability to provide a top tier global trademark service for our clients."

The team

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