Hogan Lovells advises Vice Golf on partnership with Oakley Capital

Founded in 2012 in Munich the Company has successfully disrupted the golf ball market by offering premium golf balls with a competitive pricing advantage in a direct-to-consumer business model, and has established itself as the largest digital-first player in the global golf ball market. Following customer demand Vice Golf recently entered the apparel segment via highly successfully collaborations with top brands such as Adidas and Beastin.

Oakley’s investment will help the business to further accelerate its growth, product diversification strategy and internationalization.  

Hogan Lovells team for Vice Sporting Goods GmbH

Peter Huber (Partner, Munich), Guido Brockhausen (Counsel, Dusseldorf), Tobias Flasbarth (Counsel, Hamburg), Julia Victoria Betz, Alessa Mackensen (Associates, Munich) (all M&A);

Dr. Falk Loose (Counsel, Tax, Munich);

Stefan Richter (Counsel, Employment, Dusseldorf).