Hogan Lovells advises e-commerce acquisition company Valoreo in US$50 million seed funding

Mexico City, 3 March 2021 – A cross-border team from global law firm Hogan Lovells advised Mexico City-based Valoreo, an e-commerce holding company with a focus on acquiring, operating and scaling businesses throughout Latin America, in its US$50 million of equity and debt financing seed round.

The investment is one of the largest seed rounds ever to come out of Latin America. The round was co-led by leading global and Latin American investment firms Upper90, FJ Labs, Angel Ventures, and Presight Capital, as well as several prominent angel investors.

The Latin America e-commerce market is one of the fastest growing in the world, but because of the large number of platforms present in the region, that growth has led to a fragmented and at times confusing marketplace for consumers. Valoreo will use its seed funding to grow its consolidation efforts and support Latin American e-commerce entrepreneurs by providing them with the necessary liquidity to further expand their brands, but foremost, to provide better products at affordable prices to the Latin American consumer.

The Hogan Lovells team was led by Juan Francisco Torres-Landa R., head of Hogan Lovells’ Latin America Regional Practice, and included partners Federico De Noriega Olea, counsels Maria Aldonza Sakar Almirante and Francisco Palmero, associate Pablo Corcuera Bain (all in Mexico City), partner Nathan A. Cooper (Washington D.C.), and senior associate Zachary Shub-Essig (Los Angeles).

More information can be found in Valoreo's press release here.

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