Hogan Lovells Advises Adobe in US$4.75 Billion Acquisition of Marketo

Silicon Valley, 20 September 2018 – Hogan Lovells is advising Adobe in its acquisition of Marketo, the market-leading cloud platform for B2B marketing engagement, for US$4.75 billion. This acquisition brings together the richness of Adobe Experience Cloud analytics, content, personalization, advertising and commerce capabilities with Marketo’s lead management and account-based marketing technology to provide B2B companies with the ability to create, manage and execute marketing engagement at scale.

The transaction, which is expected to close during the fourth quarter of Adobe’s 2018 fiscal year, is subject to regulatory approval and customary closing conditions. Until the transaction closes, each company will continue to operate independently.

The Hogan Lovells team advising Adobe was led by Silicon Valley M&A partner Jane Ross. She was assisted by corporate law clerk Dylan Hanson and associates Lauren Zachry, Brittany Chiang and Evan Orman.  San Francisco IPMT partner John Brockland and senior associate Polly Sims advised on IP matters. Additional support was provided by partners Mike Frank and senior associate Ben Clark on executive compensation.

The deal with Marketo follows the US$1.68 billion acquisition of Magento Commerce, a market-leading commerce platform in May 2018. A Hogan Lovells team led by corporate partner Jane Ross also advised on this transaction.

About Hogan Lovells

Hogan Lovells is a leading global legal practice providing business-oriented legal advice and high-quality service across its exceptional breadth of practices to clients around the world.

“Hogan Lovells” or the “firm” is an international legal practice that includes Hogan Lovells US LLP and Hogan Lovells International LLP. For more information, see www.hoganlovells.com.


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