Dr Eva-Marie König is an associate in the Intellectual Property, Media and Technology team in Tokyo. Her practice focuses on trademark enforcement and brand portfolio management.

Having studied in Germany and the United Kingdom, and worked in the United States, Germany and Japan, Eva-Marie has a wide range of intellectual property law experience covering multiple jurisdictions. She regularly advises international and Japanese clients regarding brand strategies, trademark prosecution and protection, trademark litigation and dispute resolution. She also has significant experience drafting and negotiating IP contracts and commercial contracts, and conducting IP due diligence in transactions, as well as advising on copyright law, unfair competition law, and data privacy law.

Prior to joining Hogan Lovells, Eva-Marie worked and trained in leading law firms in Germany and New York, in one of the big four Japanese law firms in Tokyo, and in-house in the legal department of a major Japanese IT company in Tokyo.