News
Consumer NFT Guide
15 February 2023
With the rapid growth and volatility of the non-fungible token (“NFT”) market, we're excited to introduce our new Consumer NFT Guide.
Publications
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News
Getting the Deal Through – Luxury and Fashion 2022
18 August 2022
Hogan Lovells and Lexology have partnered to publish the third edition of Getting the Deal Through--Luxury & Fashion, which is now available online. The reference guide...
Insights and Analysis
Influencer Marketing. Case law of the Federal Court of Justice
18 March 2022
The Federal Court of Justice (BGH) has established legal certainty regarding the unfair competition law requirements for influencer marketing through a series of decisions. A distinction...
News
German Federal Court of Justice on Social Media Advertising for Products provided free of Charge
16 March 2022
Influencers who received goods or services free of charge from companies and then link to them on their social media channels, for example, by placing what is known in Germany as a...
News
Labelling requirements for influencer marketing in Germany
01 December 2021
It’s hard to think of a name brand that hasn’t used an Influencer to promote their products. But online where your English language advertisements can be found by, and may even...
News
German Federal Court of Justice decision: Finally more legal certainty regarding influencer marketing
10 September 2021
Due to diverging case law by the courts of instance, there has been considerable legal uncertainty with regard to influencer-marketing in Germany. The obligation of influencers to label...
News
Dealing with social media influencers: Germany
13 April 2021
In this publication, first issued as a LexisNexis Practice Note in February 2021, Yvonne Draheim and Sabrina Mittelstaedt deal with influencer marketing in Germany. It...
News
Dealing with social media influencers: Germany
13 April 2021
In this publication, first issued as a LexisNexis Practice Note in February 2021, Yvonne Draheim and Sabrina Mittelstaedt deal with influencer marketing in Germany. It...
News
Competitor of "Captain Iglo" can advertise with "best age" model against maritime backdrop
30 December 2020
The Munich District Court I ruled by judgment of 3 December 2020 (17 HK O 5744/20) that an advertisement of a manufacturer of fish products with a handsome older model or "best...
