Search
Across topics and issues, borders and industries, we have the thought leadership you need to stay ahead of changes in the law.
Insights
Registered Content
18 March 2022
The Federal Court of Justice (BGH) has established legal certainty regarding the unfair competition law requirements for influencer marketing through a series of decisions. A distinction...
News
16 March 2022
Influencers who received goods or services free of charge from companies and then link to them on their social media channels, for example, by placing what is known in Germany as a...
News
01 December 2021
It’s hard to think of a name brand that hasn’t used an Influencer to promote their products. But online where your English language advertisements can be found by, and may even...
News
10 September 2021
Due to diverging case law by the courts of instance, there has been considerable legal uncertainty with regard to influencer-marketing in Germany. The obligation of influencers to label...
News
13 April 2021
In this publication, first issued as a LexisNexis Practice Note in February 2021, Yvonne Draheim and Sabrina Mittelstaedt deal with influencer marketing in Germany. It...
News
13 April 2021
In this publication, first issued as a LexisNexis Practice Note in February 2021, Yvonne Draheim and Sabrina Mittelstaedt deal with influencer marketing in Germany. It...
News
30 December 2020
The Munich District Court I ruled by judgment of 3 December 2020 (17 HK O 5744/20) that an advertisement of a manufacturer of fish products with a handsome older model or "best...
Insights
Registered Content
09 October 2020
In a recent case, the Higher District Court of Hamburg sided with a German influencer in a decision dealing with the obligation to label commercial posts on Instagram as advertisement ...
News
07 October 2020
A well-known German influencer has to mark her posts on Instagram as advertising if she uses so-called “tap tags” to link her posts with the Instagram profiles of other brands....
