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German Federal Court of Justice decision: Finally more legal certainty regarding influencer marketing

Due to diverging case law by the courts of instance, there has been considerable legal uncertainty with regard to influencer-marketing in Germany. The obligation of influencers to label...

News

Dealing with social media influencers: Germany

In this publication, first issued as a LexisNexis Practice Note in February 2021, Yvonne Draheim and Sabrina Mittelstaedt deal with influencer marketing in Germany. It...

News

Dealing with social media influencers: Germany

In this publication, first issued as a LexisNexis Practice Note in February 2021, Yvonne Draheim and Sabrina Mittelstaedt deal with influencer marketing in Germany. It...

News

Competitor of "Captain Iglo" can advertise with "best age" model against maritime backdrop

The Munich District Court I ruled by judgment of 3 December 2020 (17 HK O 5744/20) that an advertisement of a manufacturer of fish products with a handsome older model or "best...

Insights

German Court: Use of Instagram "tap tags" not commercially unfair if commercial intent is obvious
Registered Content

In a recent case, the Higher District Court of Hamburg sided with a German influencer in a decision dealing with the obligation to label commercial posts on Instagram as advertisement ...

News

Higher Regional Court of Karlsruhe: Links hidden as "tap tags" are to be labelled as advertising

A well-known German influencer has to mark her posts on Instagram as advertising if she uses so-called “tap tags” to link her posts with the Instagram profiles of other brands....

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State of play: Unconventional forms of trademark in Germany and the EU following EU reform package
Registered Content

This article provides an overview for the EU and Germany on unconventional trademarks, i.e. sound, motion and multimedia trademarks. After a brief overview of the formal requirements for...

Hogan Lovells Publications

Trending topics in retail and fashion

The retail and fashion industries may be transforming at a rapid pace, but the Hogan Lovells Retail and Fashion Group will make sure you are on-trend. We have created a Hot Topics Toolkit...

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CJEU on geographical designation of origin: German "Balsamico" permitted
Registered Content

By its judgment of 4 December 2019 (C-432/18), the CJEU ruled that the designation of vinegar made from Baden wines as 'Balsamico' is permissible. The protection of the name...

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