News
Getting the Deal Through – Luxury and Fashion 2023
13 April 2023
Hogan Lovells and Lexology have partnered to publish the fourth edition of Getting the Deal Through--Luxury & Fashion, which is now available online. The reference guide...
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News
Trademark infringement through NFTs - Intellectual property enforcement in the virtual world.
11 January 2023
The use of NFTs ("Non-fungible Tokens") can constitute a trademark infringement. This was recently decided by the IP Chamber of the Court of Rome (Tribunale di Roma, decision of...
News
Getting the Deal Through – Luxury and Fashion 2022
18 August 2022
Hogan Lovells and Lexology have partnered to publish the third edition of Getting the Deal Through--Luxury & Fashion, which is now available online. The reference guide...
News
Influencer marketing, Germany: labelling as advertising in social media posts
27 July 2022
Social media platforms have gained considerable importance in the field of online marketing in recent years and caused controversial legal questions. The German Federal Court of Justice...
Insights and Analysis
Influencer Marketing. Case law of the Federal Court of Justice
18 March 2022
The Federal Court of Justice (BGH) has established legal certainty regarding the unfair competition law requirements for influencer marketing through a series of decisions. A distinction...
News
German Federal Court of Justice on Social Media Advertising for Products provided free of Charge
16 March 2022
Influencers who received goods or services free of charge from companies and then link to them on their social media channels, for example, by placing what is known in Germany as a...
News
"MALLE" remains free for everyone - GC confirms cancellation of "MALLE" trademark
13 January 2022
The trademark "MALLE" remains cancelled. The EUIPO`s Board of Appeal had upheld a corresponding decision of the Cancellation Division in December 2020. This decision was now...
News
Labelling requirements for influencer marketing in Germany
01 December 2021
It’s hard to think of a name brand that hasn’t used an Influencer to promote their products. But online where your English language advertisements can be found by, and may even...
News
ECJ: Protected Designation of Origin can also be infringed when used for services
28 October 2021
A protected designation of origin (“PDO”) may also be infringed by use for services. According to the ECJ in a recently published decision (C-783/19), the protection of...
