Julia Anne Matheson

Julia Anne Matheson

Washington, D.C.

Email julia.matheson@​hoganlovells.com

Phone +1 202 637 6441

Fax +1 202 637 5910

Practice groupIntellectual Property

"Julia is extremely trustworthy and excellent all round – she has been a huge plus for Hogan Lovells since she joined. She is a big name in the industry, though really down to earth and someone you absolutely want on your team."

World Trademark Review 1000, 2020

Julia Anne Matheson provides practical and business-savvy trademark solutions to major brand owners and startups alike.

With more than 25 years of experience, Julia is a world-renowned trademark lawyer who was praised by World Trademark Review 1000 in 2018 for her "no-nonsense and straightforward attitude" which "puts clients first in every respect."

Julia represents numerous companies and organizations in the food and beverage, consumer products, retail, pharmaceutical, healthcare, technology, charitable, and financial services spaces. She advises clients worldwide on all aspects of trademark and unfair competition law, including trademark clearance and prosecution, enforcement matters, portfolio management, global brand strategy, due diligence, and licensing. She also covers false advertising, domain name disputes, and social media strategy.

Julia handles global trademark enforcement as well as opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB), and trademark litigation in the federal courts. In short, she has brand owners covered.

She has been recognized as one of the top 25 leading trademark lawyers in the United States by the Legal Media Group's Expert Guides to the "Leading U.S. Lawyers – Best of the Best USA." Julia is one of only seven lawyers nationally named by The Legal 500 as a Leading Lawyer for Trademarks: Non-Contentious. She regularly publishes on trademark-related topics and is a frequent speaker on trademark, internet, and general intellectual property law issues.

Awards and recognitions


WTR Global Leaders: Private practice (United States: DC Metro Area)
World Trademark Review


WIPR Leader
World Intellectual Property Review


Trade Mark Star (District of Columbia)
Managing Intellectual Property


Trademark Expert
Expert Guides


Who's Who Legal


Top 250 Women in IP
Managing Intellectual Property


Best of the Best USA, Trademarks, Women in Business Law
Legal Media Group's Expert Guides


Leading Lawyer for Trademarks: Non- Contentious
Legal 500

Education and admissions


J.D., Columbia Law School, 1990

B.A., Johns Hopkins University, 1988

Bar admissions and qualifications

District of Columbia


New Jersey

Pennsylvania (inactive)

Representative experience

Reviewed availability of brand names, advertising slogans, package designs, product designs, and in-store displays for consumer products companies in various sectors.

Experienced in pharmaceutical brand name clearance, including U.S. Food and Drug Administration regulatory considerations.

Initiated and successfully settled dozens of TTAB opposition and cancellation proceedings.

Defended and settled numerous trademark infringement claims against third parties and asserted against clients' products, brand extensions, product packaging, and product designs.

Successfully opposed an application for the mark LESSBUCKS COFFEE based on a likelihood of confusion with the famous STARBUCKS and STARBUCKS COFFEE trademarks.*

Represented Universal Audio in a trademark litigation related to the client’s trademarks HELIOS and 1176LN against Earbyte, Inc.*

Represented Henkel IP & Holding GmbH in an opposition before the TTAB against Orora Packaging Solutions.*

Successfully appealed refusal to register Starbucks White Cup + Green Circle Logo before the TTAB.

*Matter handled prior to joining Hogan Lovells.

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