James (Jim) R. Cady

James (Jim) R. Cady

Counsel, San Francisco

Email james.cady@hoganlovells.com

Phone +1 415 374 2370

Fax +1 415 374 2499


Practice groupIntellectual Property

"[G]lobal portfolio development work is his métier."

The World Trademark Review 1000 - The World's Leading Trademark Professionals

As counsel in our San Francisco and Silicon Valley offices, Jim Cady focuses on global and domestic trademark and copyright counseling, clearance, protection, and enforcement for companies ranging from small local start-ups to Fortune 100 companies.

His background includes experience at the U.S. Patent and Trademark Office, as in-house trademark counsel for the leading manufacturer of energy drinks in Austria, and in private practice. Jim delivers sharp, keen insight and commercially focused advice to his clients on the best, most cost-effective ways to develop, protect, defend, and enforce their brands in the United States and around the world.

Jim has a wealth of experience in counseling and managing the development, protection, enforcement, and maintenance of his clients' worldwide trademark portfolios, including portfolios spanning more than 210 trademark jurisdictions. Located strategically in the Bay Area, Jim naturally services clients in a wide variety of industries ranging from ecommerce, computers, computer components, software, consumer electronics, and biotech medical devices. However, he also services clients in more traditional industries such as food and beverage, retail, publishing, clothing and fashion, banking and finance, athletic equipment and apparel, pharmaceuticals, and healthcare.

Jim conducts intellectual property audits and reviews to help clients identify, assess, prioritize, and plan the further development, protection, and enforcement of their IP portfolios. His peers commend his commercial insight and "encyclopedic" knowledge of U.S. and global trademark laws in aiding clients to develop creative, results-driven strategies to strengthen their IP rights.

Education and admissions


LL.M., with merit, University of London, 1997

J.D., The College of William & Mary, 1996

B.S., Systems Engineering, University of Virginia, 1986


Member, American Bar Association

Member, Intellectual Property Owners Association

Subcommittee Member, Saul Lefkowitz Moot Court Competition Problem and Bench Memo Subcommittee, International Trademark Association

Subcommittee Member, Trademark Office Practices Committee, Madrid System Subcommittee, International Trademark Association

Bar admissions and qualifications



Court admissions

Supreme Court of California

U.S. District Court, Northern District of California

Representative experience

Enforced trademark rights of electronics giant, halting distribution, sale of infringing products and preventing the registration of infringing marks.

Planned and executed global rebrandings for leading global payments processor, online marketplace, and transportation innovator in the sharing economy.

Successfully resolved global trademark dispute for client in the field of online marketplaces and retail.

Successfully opposed and secured transfer of pirated marks to their rightful owners in China for several clients.

Successfully registered trade dress in the U.S. for one of the world's most iconic shoes for first time in the brand's 90-year history.

Latest thinking and events

Hogan Lovells Events

Annual Brands Seminar

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