Sponsorships and Speaking Engagements | 27 October 2020

We love you, you're perfect, now change: Stories of data protection in M&A

Partner Bret Cohen discussed data protection in M&A at the virtual International Association of Privacy Professionals (IAPP) Conference.

While each acquisition is different, acquired companies face similar data protection challenges while trying to build their business, navigate an acquisition and continue to grow while integrating with another business.

Buyers often assume the liabilities of an acquired company, including past and future noncompliance with data protection laws. It can be challenging to balance "not changing" what made the target attractive in the first place with the risks to the buyer of integrating new people, products and processes that may still be maturing on the data protection front. During this session, panelists from outside counsel, in-house legal and program management will share their perspectives and discuss the privacy compliance pain points across the lifecycle of an acquired company. They will also outline strategies to address challenges such as data integration, notices, marketing and global compliance, including for GDPR and CCPA.

What you will learn:

• Learn best practices for addressing M&A-related privacy risks.
• Understand common data protection pitfalls during post-acquisition integration.
• Practical insights from the buyer and acquired company's perspectives.

Learn More: We love you, you're perfect, now change: Stories of data protection in M&A

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