The Internet of Things Webinar Series - Privacy and the IoT

On 25 October, our Internet of Things webinar series continued with a focus on privacy compliance challenges presented by the IoT.

Tim Tobin led a discussion with notable practitioners from the top-rated Hogan Lovells Privacy and Cybersecurity practice about the privacy challenges of IoT in various contexts.

Key points addressed:

  • The unique privacy challenges posed by IoT, and the Federal Trade Commission’s evolving expectations in the space as illustrated by its actions and guidance on issues such as connected televisions and toys. (Bret Cohen)
  • Connected Health privacy and the implications for IoT devices, such as consumer wearables and medical applications collecting either HIPAA regulated protected health information or non-HIPAA regulated health information. (Marcy Wilder and Maddy Gitomer)
  • Data privacy issues that arise in the connected vehicle landscape and key takeaways from the auto industry’s approach. (James Denvil)
  • How the IoT raises important considerations under marketing laws such as Telephone Consumer Protection Act, especially where devices may communicate directly with consumers. (Mark Brennan)

This session was informative and provided an excellent opportunity to hear directly from those focusing extensively on IoT and privacy about not only what the current legal landscape requires, but how these issues may evolve over time.

Click here to view the webinar recording.

Future sessions of this webinar series will focus on other aspects of the increasingly complex IoT environment, including commercialization and dispute resolution challenges, highlighting discussions on:

  • Litigation
  • Commercial and M&A
  • Medical device regulations
  • Drones 


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