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Social Media for Medical Device Companies

01 May 20128:00 AM - 9:30 AM (EST) Philadelphia

Social media is making an impact in our lives and it looks like it is here to stay. In the medical device industry, social media appears to be having an impact in areas of advertising, promotion and potentially could have an impact in adverse event reporting. We have only recently seen some information from FDA regarding their initial perspectives on the use of electronic social media as it relates to off-label promotion. In light of the limited guidance, what are best practices for medical device companies when considering the role of social media? What are other common pitfalls and concerns that companies of any kind face—including medical device companies—with regard to social media? This panel will provide opportunity to discuss:

  • The role of social media policies within a medical device company
  • Activities in social media related to advertising, promotion, complaints and compliance
  • The impact of FDA's recent Draft Guidance for Industry on "Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices"
  • Actions related to solicited and unsolicited requests for information via social media
  • How to consider participation and responses in public forums
  • What to consider when handling adverse events reported via social media
  • Best practices for keeping your messaging balanced and in compliance
  • Concerns for increased liability with actions taken (or not) in social media
  • Best practices for addressing other common pitfalls companies encounter in social media

Quorum at the Science Center
3711 Market Street, 8th Floor

01 May 2012
8:00 AM - 9:30 AM (EST)

Speaker list

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