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Going Global

Tokyo: 16 November 2017 at 09:30 - 18:00 ; Osaka: 13 November 2017 9:30 - 18:00

We are hosting a cross-practice, multi-track seminar on November 16 (Tokyo) and November 13 (Osaka). Join us to find out about a new approach to brand management, the latest developments in cross-border M&A, patent law, cultural considerations to be aware of in cross-border contract negotiation, and energy investments.

Total Brand Care

A Practical Seminar for Legal, IP, Marketing and Business Departments


Brands lie at the very heart of a company's value, reputation and competitive advantage. Successful branding is so much more than just understanding trademark law. Many commercial and legal aspects impact positively and negatively on brands and their value. It is essential that companies take a global and holistic approach to a range of legal and marketing aspects of creating, commercializing and protecting their brands and their value. This seminar is specifically designed to assist our clients by covering all such aspects of branding, public relations, marketing and business. This is not just a trademark seminar, and as you will see from the program a number of our Hogan Lovells' speakers and our guest speakers will also be covering, in addition to trademark law, a variety of product liability, antitrust law and personal data privacy aspects, which all come with the concept of brand.

Going Global through M&A


Members of our Corporate M&A team based in the US, Europe and Japan will provide practical insights into issues that companies involved in global M&A transactions must deal with on a daily basis. Leading practitioners from our Silicon Valley office will help attendees understand how to approach investments in technology and life sciences companies effectively in an increasingly competitive environment. A global panel of experienced M&A lawyers will discuss how key negotiating points differ in the UK, US, Germany and Japan. Finally, we will provide attendees with a practical and hands-on "M&A Contract Toolkit" – short, to the point, presentations on key drafting and negotiation points.

Recent Developments in Patent Law and Practice

A practical, strategic and culturally-effective approach to changing global perspectives


We will share insights from our recent international and multijurisdictional matters (including patent-related licences, settlements and other agreements) to provide strategic advice for Japanese companies involved in patent matters. We will also discuss recent and planned reforms to patent practice in the U.S., Europe and Japan, provide an update on key patent cases, and explain how cultural awareness can be used effectively in cross-border contract negotiations. The session will be presented by an international and multi-cultural group of intellectual property partners who are qualified in the U.S., Europe and Japan.

Outbound Energy Investments

Key trends, innovation and risks that Japanese companies should know


Japanese energy investment capital is now highly focused on overseas energy projects as improving energy security becomes a priority. Players equipped with a global perspective and strategic frameworks will be best positioned to identify key opportunities and lead their teams toward effective solutions. Join speakers from companies and organizations at the forefront of Japanese energy investments and leading practitioners from our Japan, U.S. and European offices as they share their insights on the latest developments and hot topics surrounding Japanese companies in the sector from a global perspective including natural gas trading trends, renewable energy, distributed grids, smart metering, energy storage and the changing investor landscape.

Tokyo: Meiji Kinenkan, 2-2-23 Moto-Akasaka, Minato-ku, Tokyo 107-8507 ; Osaka: Imperial Hotel Osaka, 1-8-50 Temmabashi, Kita-ku, Osaka 530-0042

Tokyo: 16 November 2017 at 09:30 - 18:00 ; Osaka: 13 November 2017 9:30 - 18:00

From Hogan Lovells

Speaker list

Hiroshi Tanaka

Hiroshi Tanaka (Ph.D. in Economics, Kyoto University) is Professor of Marketing Strategy at the Graduate School of Strategic Management, Chuo University, in Tokyo, Japan. Tanaka is President of Japan Marketing Academy, the largest marketing scholars’ and practitioners’ body in marketing from April, 2017. His research interest centers around marketing strategy, brand strategy, marketing communications, and international marketing. Tanaka was marketing director at Dentsu Inc., one of the largest advertising agencies in the world, where he worked for 21 years with blue chip global accounts, such as Nestle, American Express, Unilever, Philip Morris, and IBM. Dr. Tanaka held professorship at Hosei University and visiting scholar at the Graduate School of Business, Columbia University in New York City. Tanaka has abundant experiences in lecturing, training and giving strategic advices for global companies, such as GE, Microsoft, Toyota, Nissan, Honda, Mercedes-Benz, Johnson & Johnson, Shiseido, Ajinomoto, Nissin Foods, Sony, Hitachi, Panasonic, Nikon, Bank of Japan, among others.

Yuichiro Yoi

Yuichiro Yoi is a Senior Investment Specialist at the Private Sector Operations Department of the Asian Development Bank (ADB) covering Indonesia infrastructure projects from the bank’s Manila Head Quarters. Mr. Yoi joined ADB in 2014, and he has been covering Indonesia infrastructure projects from the bank’s Manila Head Quarters since then. His recent work includes Muara Laboh geothermal IPP financing. Prior to ADB, Mr. Yoi worked at the Japan Bank for International Cooperation (JBIC) where he closed numerous IPP deals in the region including Gulf Nong Saeng (Thailand, gas-fired), Gulf U-Thai (Thailand, gas-fired), Sarulla (Indonesia, geothermal), and Rajamandala (Indonesia, hydro). Mr. Yoi has a Master of Business Administration from Judge Business School, University of Cambridge, UK.

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