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Going Global

Tokyo: 16 November 2017 at 09:30 - 18:00 ; Osaka: 13 November 2017 9:30 - 18:00

We are hosting a cross-practice, multi-track seminar on November 16 (Tokyo) and November 13 (Osaka). Join us to find out about a new approach to brand management, the latest developments in cross-border M&A, patent law, cultural considerations to be aware of in cross-border contract negotiation, and energy investments.

Total Brand Care

A Practical Seminar for Legal, IP, Marketing and Business Departments


Brands lie at the very heart of a company's value, reputation and competitive advantage. Successful branding is so much more than just understanding trademark law. Many commercial and legal aspects impact positively and negatively on brands and their value. It is essential that companies take a global and holistic approach to a range of legal and marketing aspects of creating, commercializing and protecting their brands and their value. This seminar is specifically designed to assist our clients by covering all such aspects of branding, public relations, marketing and business. This is not just a trademark seminar, and as you will see from the program a number of our Hogan Lovells' speakers and our guest speakers will also be covering, in addition to trademark law, a variety of product liability, antitrust law and personal data privacy aspects, which all come with the concept of brand.

Going Global through M&A


Members of our Corporate M&A team based in the US, Europe and Japan will provide practical insights into issues that companies involved in global M&A transactions must deal with on a daily basis. Leading practitioners from our Silicon Valley office will help attendees understand how to approach investments in technology and life sciences companies effectively in an increasingly competitive environment. A global panel of experienced M&A lawyers will discuss how key negotiating points differ in the UK, US, Germany and Japan. Finally, we will provide attendees with a practical and hands-on "M&A Contract Toolkit" – short, to the point, presentations on key drafting and negotiation points.

Part I: Main Panel:  A Comparative Look at Global M&A – Japan, US, UK, Germany 

Part II: Straight Talks on Challenging Issues – What you need to know in just 20 minutes!
  • Update on Trump Administration: U.S. Policy, Regulatory and Political Update
  • Merger Control – New surprises and old ones too
  • Brexit: Navigating the Negotiations
  • Smart Contracts – Artificial Legal Intelligence?
  • Asia – A World of Change in a Changing World
  • Koalas, Beaches and Erimaki Tokage: Australia and Japan: the relationship now and investment opportunities
  • Investing in Vietnam
  • Regulatory Enforcement Trends/Bribery and Corruption Risks in Singapore, Malaysia and Indonesia
  • A Japanese Law Perspective on Outbound M&A
  • Breaking Up Is Hard To Do: Business Separations and Carve Outs
  • Bespoke Boilerplates: More than Just Standard Contractual Terms
  • When the Seller is a Fund - the Art of Making a Deal with Financial Investors
Part III: Doing deals in Silicon Valley– acquiring information technology and life sciences companies

Recent Developments in Patent Law and Practice

A practical, strategic and culturally-effective approach to changing global perspectives


We will share insights from our recent international and multi-jurisdictional matters (including patent-related licences, settlements and other agreements) to provide strategic advice for Japanese companies involved in patent matters.

Use of Cultural Awareness in Contract Negotiations


We will explain how cultural awareness can be used effectively in cross-border contract negotiations. The session will be presented by an international and multi-cultural group of intellectual property partners who are qualified in the U.S., Europe and Japan and have particular focus on patents.

  • Recap on cultural differences in negotiations
  • Recap on U.S., European and Japanese approach to negotiations
  • Interactions with Chinese counterparties

Outbound Energy Investments (Tokyo only)

Key trends, innovation and risks that Japanese companies should know


Japanese energy investment capital is now highly focused on overseas energy projects as improving energy security becomes a priority. Players equipped with a global perspective and strategic frameworks will be best positioned to identify key opportunities and lead their teams toward effective solutions. Join speakers from companies and organizations at the forefront of Japanese energy investments and leading practitioners from our Japan, U.S. and European offices as they share their insights on the latest developments and hot topics surrounding Japanese companies in the sector from a global perspective including natural gas trading trends, renewable energy, distributed grids, smart metering, energy storage and the changing investor landscape.

Tokyo: Meiji Kinenkan, 2-2-23 Moto-Akasaka, Minato-ku, Tokyo 107-8507 ; Osaka: Imperial Hotel Osaka, 1-8-50 Temmabashi, Kita-ku, Osaka 530-0042

Tokyo: 16 November 2017 at 09:30 - 18:00 ; Osaka: 13 November 2017 9:30 - 18:00

From Hogan Lovells

Mark Irion
Head of Strategic Communications
Washington, D.C.

Speaker list

Prof. Hiroshi Tanaka

Hiroshi Tanaka (Ph.D. in Economics, Kyoto University) is Professor of Marketing Strategy at the Graduate School of Strategic Management, Chuo University, in Tokyo, Japan. Tanaka is President of Japan Marketing Academy, the largest marketing scholars’ and practitioners’ body in marketing from April, 2017. His research interest centers around marketing strategy, brand strategy, marketing communications, and international marketing. Tanaka was marketing director at Dentsu Inc., one of the largest advertising agencies in the world, where he worked for 21 years with blue chip global accounts, such as Nestle, American Express, Unilever, Philip Morris, and IBM. Dr. Tanaka held professorship at Hosei University and visiting scholar at the Graduate School of Business, Columbia University in New York City. Tanaka has abundant experiences in lecturing, training and giving strategic advices for global companies, such as GE, Microsoft, Toyota, Nissan, Honda, Mercedes-Benz, Johnson & Johnson, Shiseido, Ajinomoto, Nissin Foods, Sony, Hitachi, Panasonic, Nikon, Bank of Japan, among others.

Kazuhiko Fuji

Kazuhiko Fuji is Senior Research Fellow at Institute for International Policy Studies (IIPS). His expertise are: Effects of Trends in Crude Oil and Natural Gas on International Affairs, Impacts of Super Aging Society on Japan (including community theory), China's Political Economy, U.S. Political Economy, Energy Cooperation with Russia (Natural gas pipeline project in Sakhalin).

Ken Tomisaki

Ken Tomisaki is the Group Head of Project Finance Group 2 of Structured Finance Department at Sumitomo Mitsui Banking Corporation. He currently heads the Energy & Mining Group and focuses on energy-related project finance globally. He has more than 20 years’ experience in project finance and structured export finance and has been assigned to structure, originate, execute, and provide advisory for multiple high profile transactions with Japanese company involvement globally. Before joining SMBC, Ken worked at Natixis Tokyo Branch as one of the key original staffs to set up a banking branch in Tokyo and structure JBIC/NEXI transactions. At Natixis, his main task was to build up banking capability for JBIC and NEXI transactions and develop relationships with Japanese trading companies and exporters and originate transactions and provide advisory service. Ken holds a Bachelor of Law degree from Waseda University, Japan and an MBA from Stanford University.

Tony Adams

Tony Adams served as Chief Investment Officer, Infrastructure for Eastspring Investments, the Asian asset management business of Prudential plc, until recently. At Eastspring he established the firm’s new infrastructure investment capability, including the setup of investment, credit and legal functions, and negotiated discretionary mandates that resulted in over US$2 billion of commitments for both infra debt and infra equity strategies. Tony has served on the boards and/or as Chairman of various successfully exited portfolio companies. He currently is an Advisory Board member of the EDHEC Infrastructure Institute in Singapore. Tony holds a Master of Business Administration degree from Harvard Business School and is a Phi Beta Kappa honours graduate of the University of Vermont.

Valery Tubbax

Valery Tubbax heads the SMBC Project Finance Advisory team for Asia, responsible for structuring large project financings on a limited/non recourse basis. He has 15 years of financial advisory and arranging experience with particular expertise in power & infrastructure and strong focus on South East Asia. Prior to joining SMBC, Valery was based in London where he worked for Credit Suisse First Boston (CSFB) and HSBC on the development and financing of Public Private Partnerships (PPPs). Valery holds a Master in Finance from HEC Paris.

Yuichiro Yoi

Yuichiro Yoi is a Senior Investment Specialist at the Private Sector Operations Department of the Asian Development Bank (ADB) covering Indonesia infrastructure projects from the bank’s Manila Head Quarters. Mr. Yoi joined ADB in 2014, and he has been covering Indonesia infrastructure projects from the bank’s Manila Head Quarters since then. His recent work includes Muara Laboh geothermal IPP financing. Prior to ADB, Mr. Yoi worked at the Japan Bank for International Cooperation (JBIC) where he closed numerous IPP deals in the region including Gulf Nong Saeng (Thailand, gas-fired), Gulf U-Thai (Thailand, gas-fired), Sarulla (Indonesia, geothermal), and Rajamandala (Indonesia, hydro). Mr. Yoi has a Master of Business Administration from Judge Business School, University of Cambridge, UK.

Prof. Yukihiko Kubota

Yukihiko Kubota is a professor of School of Business in Department of Business Administration at Aoyama Gakuin University. He received Doctor of Commerce at Waseda University. His area of expertise are marketing, brand management, and advertising and communication. Professor Kubota currently serves as Director of the Japan Society of Marketing and Distribution, Director of the Japan Academy of Advertising, Director of the Japan Association for Consumer Studies.

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