Challenges & Opportunities in Developing Products for Older Adults

Hogan Lovells US LLP
4085 Campbell Ave., Suite 100 , Menlo Park, CA (map)

Sandra Puljic
+1 415 374 2363

The Baby Boomers Aren't Babies Anymore -- Challenges & Opportunities in Developing Products for Older Adults

The youngest "Baby Boomers" turn 50 this year. With the number of people 65 and older projected to double worldwide from 810 million persons 60 or older in 2012 to more than 2 billion by 2050, people 65 and over will soon outnumber children under 5 for the first time (United Nations estimates).

The shifting demographics to an older population mean that there will be many challenges ahead, particularly in healthcare as people live longer. For example, the worldwide costs of dementia were estimated at US$604 billion in 2010, and about 70% of those costs were in Western Europe and North America (

Savvy entrepreneurs view challenges as opportunities. And that viewpoint and willingness to innovate are necessary to address the needs of older adults and an aging population.

At this joint Health Tech Forum and Aging 2.0 event, we will discuss some of the challenges, opportunities and current realities of developing products and services for the aging population. Among topics to be covered, we'll consider how the "Aging Market" is different from the general health market, some barriers to adoption and who pays.


6:00-6:45 PM - Networking & Refreshments
6:45-7:00 PM - Announcements & Introduction
7:00-8:30 PM - Panel discussion
8:30-9:00 PM - Networking w/ Speakers


Stephen Johnston, Co-Founder, Aging2.0/The GENerator

Stephen Johnston is an innovation consultant, author and a globally-minded social entrepreneur. Stephen is co-author of Growth Champions, co-founder of the Innovation Leaders Fund, founder Fordcastle, an innovation consultancy and serves on the board of the Older Adults Technology Services. He has consulted to several F500 companies, including Nokia, Vodafone, Intercontinental Hotels Group, Bertelsmann and Daimler. A native of the United Kingdom, Stephen has lived in Belgium, Finland, the UK and the US. He earned his MA in Economics from Cambridge University and his MBA from Harvard Business School, where he was a Fulbright Scholar.

The Aging 2.0 GENerator is a new founders program that supports the most promising entrepreneurs working to enhance the lives of older adults and improve long-term care. We provide strategic advice and access to mentors, pilots and capital for a small number of high-potential, early-stage companies.

Dr. Leslie Kernisan, MD, MPH

Leslie Kernisan, MD MPH, is a practicing geriatrician, cautious techno-optimist, and enthusiastic caregiver educator. She hopes to someday be surrounded by cool tools and innovations that will make great geriatric care doable for all, especially primary care providers and family caregivers. Leslie blogs about geriatrics and technology at, and also is a regular contributor to The Health Care Blog and KevinMD. She was a Senior Medical Editor at from 2008-2013, and now provides geriatric health information for family caregivers at She also has a solo geriatrics consultation practice which combines house calls with phone and email follow-up.

Prior to launching her micropractice and current blogs, Leslie was the site medical director at the Over 60 Health Center in Berkeley, where she oversaw the implementation of an eprescribing system and worked on improving the quality of care for frail elders. She completed her Internal Medicine residency and geriatrics fellowship at UCSF, and has completed graduate work in quality improvement, health services research, practice redesign, public health, health journalism, and user experience research. Her scholarly work was published in JAMA and in the Journal of Medical Internet Research. As a Clinical Instructor in the UCSF Division of Geriatrics, Leslie remains affiliated with UCSF and regularly teaches UCSF students.

Iggy Fanlo, Co-Founder and CEO, Lively

Iggy is the co-founder and CEO of Lively. In 1983, Iggy was captain of Princeton's golf team. He had everything lined up to go to med school — course requirements, MCATs, and even medical school acceptances. But after working in a hospital, he changed course and entered the world of finance instead. His fascination with health and wellness never waned, but it took 15 years in the financial sector and 13 in Internet media to get back to it by founding Lively. The Lively sensors, placed on objects within the home, learn an older adult's routine for medications, food and drink, getting out, and more. Lively respects the privacy of older adults with a way to measure healthy living patterns while giving family members insight when help may be needed. Taking medication on time? Eating regularly? Being as active as possible? When something is amiss, Lively makes sure you're connected. 

Richard Levinson, Founder and CEO, BrainAid - PEAT™

PEAT™ is an Android™ smartphone or tablet application that provides cueing and scheduling assistance for individuals with memory, attention, and cognitive disorders. PEAT users include patients with traumatic brain injury, stroke, hypoxia, neurodegenerative conditions including Autism, MS, Alzheimer’s disease and attention deficit and hyperactivity disorder (ADHD).

Richard Levinson developed automatic planning software at NASA for 15 years as a senior computer scientist in the Autonomous Systems Group. He studied human executive functions in order to increase independence for NASA’s autonomous robots. In 1995 he proposed a computer model of human executive functions and began applying that model to help individuals with brain disorders. He has published articles in neuropsychology and in computer science journals, holds three patents, and has been project lead for several federally-funded R&D contracts.  BrainAid sells a virtual personal assistant which helps users by automatically planning their daily activities, cuing them to start and stop tasks, monitoring progress, and re-planning when necessary. The virtual assistant software uses patented executive function methods to provide flexible activity reminders and automatic planning assistance for individuals with cognitive impairment.  Sensors track user activity, providing context-awareness so the assistant can adjust reminders based on the user's actions. 

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Event details

30 January 2014
6:00 PM - 9:00 PM (PST)

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