Recent developments in Hong Kong in relation to the Octopus Rewards Program have had far-reaching implications for users of personal data. A Guidance Note was published by the Privacy Commissioner on 18 October 2010 regarding the collection and use of personal data for direct marketing. What implications will this guidance note have? Do privacy policies now have to be re-drafted? Join us for a data protection briefing and get tips on how to ensure compliance with the law.
- The Octopus Rewards program: What went wrong? Results of the investigation
- The Privacy Commissioner's Guidance Note on the Collection and Use of Personal Data for Direct Marketing
- Proposed reforms to the Data Protection (Privacy) Ordinance
- Practical implications for businesses - the dos and don'ts of collection and use of personal data for direct marketing
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