Breakfast Briefing: Globalising your brands - how to reduce the risks and the costs

Growing your business, increasing turnover and profits, creating value for shareholders – today these require a vision that takes you into new markets and opportunities. But will your name or your brands be available for you in other markets? Will your product or services under your current brand be considered as counterfeits or infringements in your target market?

A number of international systems have been implemented in most countries that aim to assist in globalising brands. By working through some instructive examples, this breakfast seminar explores how best these systems can be used to reduce your risks and your costs when seeking to establish your brands in new markets.


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