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Akira Endo


Akira Endo
English, Japanese
Practice Group
Intellectual Property

Akira is a highly esteemed trademark professional with over 30 years of experience in managing global trademark and design matters. Before joining Hogan Lovells, Akira was the Head of Brand Legal Management of a leading Japanese consumer and cosmetic products brand. He has extensive experience in global trademark and design portfolio management, anti-counterfeiting and misrepresentation.

Akira is a well-known figure industry-wide, and also served as Vice President of the Japan Trademark Association and headed the Trademark Committee for the Japan Cosmetic Industry Association.

Education and admissions


  • Sophia University


  • Vice President, Japan Trademark Association (2014 - 2016)
  • Chairman, Trademark Committee (Cosmetic Industry), Japan Cosmetic Industry Association (2010 - 2016)

Latest thinking and events

Hogan Lovells Events

Going Global

Tokyo: 16 November 2017 at 09:30 - 18:00 ; Osaka: 13 November 2017 9:30 - 18:00

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