Josefine Crona

Josefine Crona


Email [email protected]​

Phone +44 20 7296 5850

Fax +44 20 7296 2001

LanguagesFrench, German, Swedish

Practice groupGlobal Regulatory

Josefine Crona is a member of the Hogan Lovells Strategic Operations, Agreements and Regulation (SOAR) team and advises on a wide variety of commercial and regulatory matters, ranging from day to day contracting arrangements and regulatory compliance issues to multi-jurisdictional product launches and strategic commercial projects.

Josefine regularly works with clients to help them navigate their legal and regulatory requirements, providing practical, solution-driven advice on rules relating to product and services compliance, consumer protection and e-commerce, and advertising and marketing activities. Josefine also has experience in helping companies resolve enforcement issues and working with UK authorities such as Trading Standards and the Advertising Standards Authority. 

Josefine also advises on a range of commercial contracting arrangements, including manufacturing, supply, distribution, endorsement and sponsorship, logistics and services agreements.

Josefine has a particular focus on the consumer and technology sectors and has completed remote secondments with three global consumer-facing companies.

Education and admissions


L.P.C., BPP University Law School, 2015

M.A., University of Cambridge, Gonville & Caius College, 2014

Bar admissions and qualifications

Solicitor, England and Wales

Related knowledge

Supply Chain Support

Representative experience

Advising the British Paralympic Association on its contractual arrangements in preparation for the 2018 and 2020 Paralympic Games.

Advising a global wellness company on regulatory compliance issues for the launch of its nutrition products, including composition, packaging, labelling and claims.

Negotiating a collection of media buying agreements for retail outlets owned by a large property fund.

Advising various US-headquartered companies on their expansion in the UK and EU markets, including product compliance, e-commerce requirements and consumer contracts.


Advising a global food manufacturer on a variety of commercial contracts for its chocolate, food, pet food and drinks brands.

Advising a U.S. media network on regulatory compliance issues with setting up a video-on-demand service in the UK and EU.

Remote secondment advising a world leading beverage company on marketing and advertising compliance, agency and sponsorship agreements.

Remote secondment advising a global food and confectionary manufacturer on a wide range of regulatory queries and commercial arrangements.

Advising a global cosmetics company on managing enforcement actions from Trading Standards, product safety and compliance issues and mitigating strategic risks.

Advising an international hotel business on the expansion of its hotel portfolio, including transitional services arrangements.

Advising on the launch of a large luxury loyalty programme, including drafting and negotiating commercial agreements with over 70 brands.

Advising a market leading food delivery business on consumer contracts, allergen management, food safety and hygiene practices and marketing of HFSS foods.

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