The Homeless World Cup Movement: Changing Perceptions of the Homeless

Our London office recently worked alongside Ashoka to successfully secure significant investment from social angel investors for a new social enterprise, the Homeless World Cup Supporters Club (HWCSC). HWCSC was founded by Ashoka Fellow, Mel Young, who also co-founded the Homeless World Cup in 2003, which uses football as a means to get homeless and marginalised people around the world off the streets.

HWCSC's vision is to engage a global community to support the work of the Homeless World Cup movement through the creation of a 1,000,000 seat virtual stadium with the ability to generate both increased awareness of the issue of homelessness as well as revenue through virtual stadium seat sales, sponsorship, and retail/merchandising.

The profit generated by HWCSC will be used to support the Homeless World Cup Foundation, an organisation that works, through its 70 partner organisations, with more than 100,000 homeless people a year across 70 countries. Research has shown that 80% of those who are chosen to represent their country at the Homeless World Cup change their lives significantly as a result. The Homeless World Cup already has a large global following and it is envisaged that the HWCSC will enable the organization to harness the power of these supporters for the greater benefit of the organization as a whole, change perceptions people have of the homeless, and ultimately enable the Homeless World Cup movement to reach even more homeless people throughout the world.

Football really can change lives!

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