A stricter regime for profiling07 June 2016
European MEP Calls for Investigation of Online Price Discrimination
Mr. Tarabella said this week that he has also become aware of companies tracking consumer visits to other websites based on their IP address, and adjusting the prices they offer depending on the types of websites the consumer visits. Mr. Tarabella called for action from both the Commission and the Belgian authorities. The French data protection authority, the CNIL, has already launched an investigation into the topic.
Anecdotal evidence of companies, particularly low-cost airlines, raising prices when a consumer makes repeated searches has circulated for years. The UK Office of Fair Trading published its own report into the issue in May of this year. The report found no evidence that businesses were using information about individuals to set higher prices for them. "Rather," the report explained, "businesses are offering personalised discounts, and increasingly using information collected about consumers in order to refine their pricing strategies. For example a business may use information collected about consumers to identify consumers who have not made a purchase for a number of weeks and offer a discount on future purchases." The Office of Fair Trading, however, indicated that it would keep the area under review as it received limited responses from businesses and it was clear that technology to increase prices based on the web browsing or purchasing habits of particular individuals did exist. It will be interesting to see whether the CNIL reaches the same conclusion.
The Regulation aims to strengthen the rights of individuals. It does so by retaining rights that already exist under the Data Protection Directive and introducing the new rights of data...06 June 2016
Grounds for processing03 June 2016