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The end of a golden age for China’s mobile app market?

22 February 2016
China has finally made a move to regulate the smart mobile devices applications (Mobile Apps) industry, which has been on fire for many years but has experienced certain “growing pains” recently. This move may signal the end of the “gold rush era” for China’s Mobile App market and usher in a more orderly and regulated market environment.
The end of a golden age for China’s mobile app market?

On 18 November 2015, the Ministry of Industry and Information Technology (MIIT) released the Preinstallation and Distribution of Applications for Smart Mobile Devices Interim Administrative Provisions (Draft for Public Comments) (Consultation Draft), the purpose of which is to regulate the pre-installation and distribution of Mobile Apps in China. The public consultation period ended on 18 December 2015 and the final rules are expected to be released soon.

Despite MIIT’s proposals as early as 2012 that all Mobile Apps to be released in China would first have to be submitted to MIIT for approval, the Consultation Draft does not go so far as to mandate a registration and approval system. However it does aim to bring independently developed Mobile Apps within the regulated scope by establishing a real-names registration system for independent developers. It also imposes a requirement to meet China’s standards with respect to all Mobile Apps.

Click here to view the full article as published in our Winter/Spring 2016 TMT China Brief.


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