Canada's anti-spam law: First CASL Enforcement Action Brings $1.1 Million Penalty
As we detailed in our prior post, an organization must have consent to send commercial electronic messages (“CEMs”) to an email account, telephone account or instant messaging account. In addition, CEMs must include certain identification information and an unsubscribe mechanism. The law applies to messages whenever a computer system located in Canada is used to send or access the CEM. Certain exemptions and transition periods also apply. The potential liability for businesses under CASL is up to $10 million (Canadian).
According to the CRTC, Compu-Finder’s violations included sending unsolicited email – including business-to-business messages – and having a non-working unsubscribe link. The company also apparently “scoured” websites to find email addresses. The CRTC indicated that Compu-Finder’s actions were the source of more than 25% of all spam complaints.
Compu-Finder has 30 days from the Notice to submit written representations to the CRTC or pay the penalty, and it can also request additional consultation with the CRTC.