Anneka Dalton

Anneka Dalton


Email anneka.dalton@​

Phone +44 20 7296 2000

Fax +44 20 7296 2001

LanguagesEnglish, French

Practice groupIntellectual Property, Media, and Technology

"‘Excellent’ senior associate Anneka Dalton is ‘extremely thorough and clearly passionate about her work'"

Legal 500 rankings 2017

Anneka advises clients on every aspect of brand strategy, including the development, protection, exploitation, and enforcement of intellectual property rights. She has a common-sense approach and provides commercially-minded and practical solutions to complex legal problems.

Anneka is part of a team described by Chambers as 'A fantastic team - very organized and they have excellent technical understanding' and 'one of the best all-round IP groups in London' with 'very able and hard-working associates'. The Legal 500 2017 publication marked Anneka out as 'Excellent’, ‘extremely thorough and clearly passionate about her work’. In November 2019 she won awards from Euromoney for “Rising Star Intellectual Property” and “Rising Star UK”.

Anneka's principal areas of expertise lie in trademarks and domain names, and she has a special interest in IP issues relating to e-commerce and intermediary service providers, which present ever-more complex challenges to increasingly numerous online commercial operators as online activity continues to outpace the legal framework which predated it. Anneka is particularly known as an IP litigator: she recently acted for a major online retailer in trademark infringement proceedings in the English Court of Appeal relating to use of third party brands in its online stores, and is currently acting for a global FMCG brand in trade mark infringement proceedings issued in the Intellectual Property Enterprise Court (IPEC).

Anneka’s litigation and disputes experience also encompasses more general commercial disputes as well as those with a strict IP focus. She recently acted for a FTSE 100 company in a commercial licensing dispute, completed work on a US$100 million claim against a supplier for economic duress, breach of contract, the tort of intimidation, and unlawful means conspiracy, and is currently acting for a major online retailer in a breach of contract dispute in the High Court. She is also a solicitor-advocate, with higher rights of audience in the English Courts. Clients appreciate Anneka's client-focused, lateral-thinking approach to tackling their problems.

Awards and recognitions


Rising Star Intellectual Property


Rising Star UK


Rising Star
IP Stars

Education and admissions


Postgraduate Diploma in Intellectual Property Law and Practice, University of Oxford, 2011

Legal Practice Course, BPP University Law School, 2008

Graduate Diploma in Law, BPP University Law School, 2007

B.A. (Hons), University of Durham, 2005

Representative experience

Acting for a Fortune 500 company in trademark infringement proceedings in relation to use of a third party brand name in consumer quotations in the context of a competition.

Acting for a major online retailer on use of third party brands in its online stores in the UK Court of Appeal.

Acting for a FTSE 100 company in a commercial licensing dispute.

Advising on the IP aspects of high-value, cross-practice transactions, including the $19billion acquisition by Lloyds Banking Group of Zurich's pensions business.

Acting for a well-known sports shoe manufacturer to protect its trademark rights in the UK.

Advising a variety of clients in relation to clearance, registrability and brand protection issues.

Acting for clients in UK, OHIM and other national oppositions, applications, invalidity actions, co-existence negotiations and related issues.

Advising on domain name acquisition and protection strategies, and acting in WIPO and Nominet domain name complaints.

Latest thinking and events


Welcoming new IPMT partners and counsel in 2020

Press Releases

Hogan Lovells Celebrates the New Year with 29 Promotions to Partner and 56 Promotions to Counsel


EUIPO publishes 'IPR Enforcement Case-Law Collection' on the liability and obligations of ISPs

Published Works

TRADEMARK TALK - Dish of the day: welcome to 'fashtronomy'

Published Works

Sweet and Sour Source (Crowdsourcing)

Published Works

Is it an infringement of trade mark law for the operator of an online marketplace (such as eBay) to allow counterfeit goods to be sold? As a matter of policy, should it be?

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