Anneka advises clients on every aspect of brand strategy, including the development, protection, exploitation, and enforcement of intellectual property rights. She has a common-sense approach and provides commercially-minded and practical solutions to complex legal problems.

Anneka is part of a team described by Chambers as 'A fantastic team - very organized and they have excellent technical understanding' and 'one of the best all-round IP groups in London' with 'very able and hard-working associates'. The Legal 500 2017 publication marked Anneka out as 'Excellent’, ‘extremely thorough and clearly passionate about her work’. In November 2019 she won awards from Euromoney for “Rising Star Intellectual Property” and “Rising Star UK”.

Anneka's principal areas of expertise lie in trademarks and domain names, and she has a special interest in IP issues relating to e-commerce and intermediary service providers, which present ever-more complex challenges to increasingly numerous online commercial operators as online activity continues to outpace the legal framework which predated it. Anneka is particularly known as an IP litigator: she recently acted for a major online retailer in trademark infringement proceedings in the English Court of Appeal relating to use of third party brands in its online stores, and is currently acting for a global FMCG brand in trade mark infringement proceedings issued in the Intellectual Property Enterprise Court (IPEC).

Anneka’s litigation and disputes experience also encompasses more general commercial disputes as well as those with a strict IP focus. She recently acted for a FTSE 100 company in a commercial licensing dispute, completed work on a US$100 million claim against a supplier for economic duress, breach of contract, the tort of intimidation, and unlawful means conspiracy, and is currently acting for a major online retailer in a breach of contract dispute in the High Court. She is also a solicitor-advocate, with higher rights of audience in the English Courts. Clients appreciate Anneka's client-focused, lateral-thinking approach to tackling their problems.