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Amy Zhang

Senior Associate
Hong Kong

Amy Zhang
English, Mandarin
Practice Group
Intellectual Property

Amy represents corporations as well as individuals in a full range of matters involving intellectual property laws.  Based out of Hong Kong, Amy understands the needs of international companies looking to do business and their needs to protect and enforce their IP rights in Asia. In addition, originally from Beijing and being a native Mandarin speaker, Amy has also been helping Chinese companies looking to protect and enforce their IP rights in Greater China and overseas. 

In her day-to-day work, Amy embraces the role of outside counsel, by working alongside legal teams and sometimes also client's business teams to advise on IP strategies, manage risk, and help identify and capitalize on commercial opportunities.

Amy began her legal career with Hogan Lovells in London in 2006.  Prior to that, Amy completed her first degree in Economics at the University of Cambridge and subsequently undertook legal studies in London.  Amy has been based in our Hong Kong office since 2007. 

Amy became qualified in England and Wales in 2008, and became qualified in Hong Kong in 2013.

Representative experience

Advising a leading European association of the watch industry in enforcing its certification scheme in Hong Kong

Advising on IP issues arising from a corporate restructuring project.

Advising PRC-based online business-to-business company in relation to trade mark and licensing matters in Hong Kong.

Advising a major financial institution in relation to infringement and passing-off actions in Hong Kong (and overseeing related litigation in Singapore).

Advising a large US corporation in relation to trade mark hijacking matters and trade mark portfolio management in the PRC.

Advising on the IP aspect of a joint venture in connection to the development and exploitation of consumer insights derived from Big Data.

Education and admissions


  • Member The International Trademark Association INTA
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