Strategic Counseling and Portfolio Development
, Colorado Springs
, Northern Virginia
At critical stages in the development of your business, it is important to step back and assess the extent to which your intellectual property (IP) is protected. An expansion of your product range, or inadequate policies governing IP management, may leave your business with unregistered IP rights exposed to potential misuse. Potential buyers, investors, or strategic licensees may consider the protection of your rights to be inadequate. Likewise, your brand could be weakened in some territories by competitors' activities or simply through a failure to maintain appropriate protections.
Lawyers working within Hogan Lovells' teams in the United States, Europe, and Asia are dedicated to the practice of IP and can offer you practical advice on how best to develop and exploit IP assets, either in a single jurisdiction or worldwide. We regularly conduct IP audits to evaluate clients' IP portfolios, recommending steps to bolster them or make them more cost-efficient. Advice on the strength and value of IP assets can be pivotal in the context of a merger, acquisition, IP asset sale, or strategic licensing.
In addition to developing defensive strategies, we provide clients with an array of offensive measures, taking up licensing discussions with their competitors. We advise on non-infringement and invalidity positions with respect to clients' patents. Should licensing discussions with a competitor not lead to an amicable conclusion, we provide clients with appropriate litigation strategies.
Our IP lawyers have assisted major companies in the electronics software, life sciences, manufacturing, telecommunications, and consumer goods industries.