Whether it's the next large commercial transaction, advising on sourcing and supply arrangements, branding and marketing, licensing and other intellectual property matters, or executing new technology and distribution platforms, Meryl Bernstein partners with her clients to bring practical solutions in real time. She co-heads the firm's Global Retail, Consumer Products, and Fashion group.

Meryl brings her extensive skills in e-commerce and technology transactions to the Hogan Lovells Intellectual Property team and Technology, Media, and Telecoms industry group. On a daily basis, Meryl helps internet, fashion, software, pharmaceutical, and financial companies with a range of technology, trademark, copyright, marketing, and general commercial issues. Meryl also helps her clients with cutting-edge issues relating to their social media presence, online marketing, and business initiatives. Meryl has significant experience handling life sciences transactions, including collaboration and license agreements, development agreements and supply agreements, as well as overseeing contract review and diligence matters for large-scale life sciences acquisitions.

Meryl's experience as assistant general counsel at Gilt Groupe, the e-commerce company based in New York City, means that she understands the importance of practical legal advice with a quick turnaround. At Gilt, Meryl oversaw all intellectual property matters and advised on a range of commercial agreements, handling key relationships with fashion brands, and on legal issues relating to supply agreements, supply chains, logistics, and sourcing issues, as well as brand-related copyright and trademark issues. Meryl also handled the development, implementation, and administration of sweepstakes, contests, and promotions companywide, including on social media platforms.

Meryl previously practiced law with distinction at another international law firm in New York City, where she advised on intellectual property issues in the largest high-profile mergers and acquisitions, securities offerings, and financing transactions in the world.

Meryl serves as the President of the Board of Ellevate's Washington, D.C. chapter. Ellevate was founded by Sallie Krawcheck and is a global professional women's network focused on investing in women in the workplace. The D.C. chapter is one of the largest nationwide, with over 500 members. Meryl manages board matters, fundraising, programming, and membership. She is also active with the firm's ongoing initiatives for the advancement of women and girls.

Awards and recognitions

2016

Legal Elite, Young Lawyers
Virginia Business magazine

2006

National Association of Women Lawyer's Award

2006

Archibald R. Murray Award for Public Service

Education and admissions

Education

J.D., Fordham University School of Law, cum laude, 2006

B.A., Wellesley College, summa cum laude, Phi Beta Kappa, Trustee Scholar for Outstanding Academic Achievement, 2003

Memberships

Member, ChIPs (organization for Women in IP), 2013-Present

Member, Fashion Law Committee, New York Bar Association, 2012-Present

Member, Intellectual Property Law Section, American Bar Association, 2007-Present

President of the Board, Ellevate, Washington, D.C. chapter

Member, Internet Committee, International Trademark Association

Member, Women in Technology

Bar admissions and qualifications

Virginia

District of Columbia

New York

Court admissions

U.S. District Court, Eastern District of New York

U.S. District Court, Southern District of New York

Representative experience

Counseled Girl Scouts of the USA on all aspects of its Digital Cookie program, making cookies available for purchase online.

Continued representation of firm client Red Bull in a number of successful trademark enforcement matters.

Managed large-scale intellectual property due diligence project and provided counsel to Novartis in connection with US$16bn acquisition.

Closed significant cross-border supply and services agreements for Octo Telematics, a leading provider of telematics services to insurance companies.

Instructed J Brand regarding long-term distribution agreement in Europe.

Led Gilt Groupe on fashion law matters relating to the launch of private label brands and the negotiation of large-scale supply agreements.

Ongoing representation of Time Warner Cable in connection with software licenses and commercial services transactions.

Ongoing representation of women's fashion company MM. LaFleur on intellectual property matters, including global trademark prosecution.

Represented celebrity jeweler Neil Lane on intellectual property matters in connection with sale of Neil Lane brand to Authentic Brands Group.

Conducted e-commerce review for large fashion house's U.S. e-commerce operations for brands' online sales and social media channels.

Provided IP counsel to Synopsys in its US$565m purchase of Black Duck Software, a venture-backed software security company.

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