False Advertising and Unfair Competition

Contacts:
Andreas Bothe, Hamburg
Dr. Erhard Keller, Dusseldorf
Eric J. Lobenfeld, New York
Steven P. Hollman, Washington, D.C.

Global brands face intense competition in a crowded marketplace. When marketing your products, you may wish to draw comparisons with your competitors' products, or make claims about your products that are governed by advertising regulations. Your competitors, in turn, may claim qualities for their products or services that you believe are not well-founded. In both instances, Hogan Lovells can help you find the best solution.

Hogan Lovells' advertising lawyers operate as an integrated international team of professionals, enabling us to provide coordinated worldwide advice. Based on our understanding of the common features of advertising and marketing law across many jurisdictions, we can advise you on the legal aspects of advertising throughout the world.

We anticipate potential problems before they arise, working closely with you to clear all comparative advertising or claims of product superiority before use. We provide analysis of product promotion and advertising in light of regulatory or other restrictions. We challenge misleading or unfair competitor advertising before governmental bodies, often launching parallel actions for passing-off or trademark infringement.

We work regularly with clients in many sectors, including life sciences, media and entertainment, telecommunications, and in the manufacture of luxury, sports, and other consumer goods.  

• Top-tier ranking for 'Intellectual Property - Trademark and Unfair Competition', Chambers Global, Germany, 2011
• Top-tier ranking for Trademark and Design Law and Unfair Competition Law in Germany , Juve, 2011 
• High ranking for 'Brand Management', Legal 500 UK, 2011